Some companies have complete control over their customers’ minds. They plant a seed inside people’s heads that spreads like a virus. Once that happens, customers buy almost automatically.
At some point, the brand no longer needs to persuade them to buy. Customers feed themselves with the story the brand has sold them. The customer is a fan for life.
The drug called ego
Everybody wants to feel special. An increased sense of importance can really make a person drunk with conceit, and brands know that.
I think the need to feel important is the most effective human trait a marketer can exploit (for good or bad, your choice).
- Driving a Mercedes
- Dating a tall blonde
- Being associated with celebrities
All of the above symbolize one thing almost all people desire: SUCCESS.
Some examples of serious mind hackers include:
- Apple: Customers tell themselves a story about how they’re the kind of people who “think differently.”
- Coca-Cola: selling black chemicals with a shiny red label on and calling it “happiness” and “togetherness”.
- Developers believe great coders work for companies like Facebook or Google. Coding for a bank or a hospital is considered lower class (I have no idea what company engineered that belief, though)
Men have a thing for blondes
Imagine two girls standing next to each other.
The one is blonde and tall, wearing a tight dress, athletic legs, and low heels. Her friend is just as hot, with the same eyes and everything, but with a Middle Eastern look.
My totally biased opinion is that most men will think the blonde is much hotter.
The reason is simple.
Men have been brainwashed to “think” blondes are the hottest.
- Barbies are blond
- High-profile celebrities like Marilyn Monroe are blonde
- Venus the goddess is blonde
- The perfect Elves from Lord Of The Rings are blonde
Even HITLER used the blonde trick and told everyone the Aryan race was superior (bastard).
How to make yourself addictive
“All we got to do is tell the story right.”- Hardy, Basic (2003)
We must tell our story more than once though.
My first “mini-viral” article got 10k views and shared how I messed up in bars trying to pick up girls in my early 20s.
Later articles and Quora posts told the same story but from a different angle.
- My depression and how it affected my chances with girls
- My low self-esteem and how it affected my chances with girls
- My therapy sessions, and how… yeah
It was only a matter of time before readers contacted me via email, Medium, and even Instagram.
I realized how powerful a story could be if you tell it right and give it enough time.