AI is a reflection of its user.
It spits back the quality of whatever you feed it with.
Garbage in — garbage out.
Business owners can generate sales material within minutes. However, since AI draws from your own knowledge, skills, insights, and ultimately intelligence, if you have no idea what makes a great ad or a post, your AI will not know either.
AI should be “trained”. You need to give it rules, attributes, “philosophies”, ways of thinking, and most importantly — examples. Without reference to pull from, it usually does a bad job when creating marketing material.
AI uses existing training data by default.
Whenever you ask AI to write a post, an article, or an ad for you, it generates the “average” result using existing content. That’s why the quality of output is also average.
So the way I see it, as a business owner you have four options:
1/ Generating average AI marketing content
2/ Creating your content manually
3/ Learning how to create great AI ads and posts
4/ Outsourcing your marketing to professionals
People use AI to write emails, resumes, documents, and even whatsapp messages when wanting to come off a certain way — because it’s convenient. Thinking demands effort. We no longer need to think about how to articulate ourselves properly, as AI can remove that part of the equation.
I still write my own content, then edit with AI, so my brain won’t rot.
AI is a reflection of its user the same way a business is a reflection of its owner.
The better decisions you make, the better your business performs.