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# Why 99% Of AI Ads, Posts and Articles Are Terrible
- URL: https://jonathanpeykar.com/this-is-why-99-of-ai-ads-posts-and-articles-are-terrible/
- Published: 2026-09-01T10:28:04.000Z
- Updated: 2026-09-06T17:26:06.000Z
- Description: It's not your prompt
- Author: Jonathan Peykar
- Tags: Marketing

AI is a reflection of its user.

It spits back the quality of whatever you feed it with.

Garbage in — garbage out.

Business owners can generate sales material within minutes. However, since AI draws from your own knowledge, skills, insights, and ultimately intelligence, **if you have no idea what makes a great ad or a post, your AI will not know either**.

AI should be “trained”. You need to give it rules, attributes, “philosophies”, ways of thinking, and most importantly — examples. Without reference to pull from, it usually does a bad job when creating marketing material.

AI uses existing training data by default.

Whenever you ask AI to write a post, an article, or an ad for you, it generates the “average” result using existing content. That’s why the quality of output is also average.

So the way I see it, as a business owner you have four options:

1/ Generating average AI marketing content

2/ Creating your content manually

3/ Learning how to create great AI ads and posts

4/ Outsourcing your marketing to professionals

People use AI to write emails, resumes, documents, and even whatsapp messages when wanting to come off a certain way — because it’s convenient. Thinking demands effort. We no longer need to think about how to articulate ourselves properly, as AI can remove that part of the equation.

I still write my own content, then edit with AI, so my brain won’t rot.

AI is a reflection of its user the same way a business is a reflection of its owner.

The better decisions you make, the better your business performs.