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# How Michael Hewitt Landed Several Coaching Clients, Got 54 Email Subscribers, and Sold 9 Digital Products In Ten Days
- URL: https://jonathanpeykar.com/how-michael-hewitt-landed-several-coaching-clients-got-54-email-subscribers-and-sold-9-digital-products-in-ten-days/
- Published: 2026-09-03T09:47:46.000Z
- Updated: 2026-09-03T10:07:29.000Z
- Author: Jonathan Peykar
- Tags: Case Studies

## Overview

Michael is a unique type of sales coach. He’s a former opera singer helping sales professionals improve their tonality, vocal abilities and presence to build rapport and close more deals.

## Goals

Book more calls to sell his coaching program and generate sales for his info products.

## Challenges

### 1\. Booking calls through a lead magnet

Before working together, Michael had some lead magnets that performed ok, but didn’t bring in enough email subscribers and sales.

### 2\. Building a converting funnel

Michael had a collection of landing and product pages that explained his services, but he struggled to organize a funnel that converts his social attention into revenue.

### 3\. Designing a highly-converting landing page

Like many creators, Michael struggled with design and needed someone to step in and handle that part for him/

## Strategies

I used my four-step process to create a lead magnet that converts.

1. I researched Michael’s audience and designed an offer that resonates with his target customer.
2. We had a 90-minute interview where I asked Michael various questions about the problems he solves for clients, why they happen, and the solutions. I also got his unique thoughts on different topics. To make his new emails more impactful, I asked him to share real-life stories from past clients
3. I created a few assets for Michal:
  1. Five ‘educational emails’ that mix content and promotion. At the bottom of every email, we pitched Michael’s new bundle or his one-on-one coaching program.
  2. A three-day ‘FOMO’ sequence, pitching his products in a ‘direct’ (but subtle) manner.
  3. I also created a brand new landing page for Michael, allowing prospects to subscribe to his email course. New subscribers were immediately directed to a the thank-you page, pitching them on his ‘Tonality Training Toolkit,’ a $35 digital product bundle I helped him position.
4. We launched the email course on X, Linkedin and Instagram, and the response was absolutely amazing.

### ***Michael’s New Lead Magnet Generated 54 Subscribers, 9 Digital Products at $35 Each, and Several Coaching Clients***

### Take a look:

### [https://salesvocalplaybook.com/](https://salesvocalplaybook.com/?ref=jonathanpeykar.com)

### [https://salesvocalplaybook.com/#thanks](https://salesvocalplaybook.com/?ref=jonathanpeykar.com#thanks)

### His subscriber count peaked after nearly six months of inconsistent conversions.

![](https://jonathanpeykar.com/content/images/2026/09/Untitled-design--38---2-.png)

### 

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