> ## Content Index > Fetch the complete content index at: https://jonathanpeykar.com/llms.txt > Use this file to discover other available public pages before exploring further. # Companies Are Starting To Realize AI Marketing Content Flops Without This - URL: https://jonathanpeykar.com/companies-are-starting-to-realize-ai-marketing-content-flops-without-this/ - Published: 2026-09-06T07:34:48.000Z - Updated: 2026-09-06T17:18:35.000Z - Description: Better prompts won’t help - Author: Jonathan Peykar - Tags: Marketing A prospects told me a couple months back: “Our current ads are very GPT.” She was right—the copy was mechanical and lifeless. The sentences made sense, but the ad didn’t make you feel a thing. I used to think AI would be better than this, with time. The technology was too impressive to believe otherwise. But five years later, the shift isn’t significant in my opinion. ## AI works best with human control You can write your ads and posts with AI Give it detailed instructions, and it’ll work. But a human should edit the content, or provide some sort of feedback. AI is great for writing drafts—the skeletons of ads, posts, and pages—not more. Expecting AI to deliver great ad copy on the first try is mostly fantasy. Yes, it can create “good” ads. However, the ad is rarely launch-ready, no matter how sophisticated your prompt gets. AI understands the mechanics of writing: it can put sentences one after the other in a logical way. Something is always missing though… only an experienced copywriter could tell they lack emotional impact—and fix the issue. The workflow becomes much more productive with a human. ## AI is worthless if you don’t know what you’re doing Technology will keep evolving forever. Who knows what platforms or channels businesses will use to deliver their message in the future. But marketing psychology will stay the same since it’s based on human nature. Unless we end up evolving to some kind of aliens, the fundamental principles of selling will never change. And, if businesses don’t grasp these principles, AI isn’t going to save them. The best it could do is spit out some vague copy that barely sells. What’s worse, if the marketing leaders and business owners aren’t skilled enough, they’re not going to spot these issues to begin with. Unless you want to burn your marketing budget, your businesses should be familiar with the basic principles of selling. ## Tattoo these two marketing principles on your forehead Here are some basics for you. First, what moves the economy forward is self-interest. Not self-promotion. So always keep your client’s interest in mind, and lead with it. Too many ads start with “we do X and Y.” Too many posts open with “we made 100k….”. This simple rule alone can make your marketing more profitable. Second, people don’t buy products or services. They don’t buy into the benefits of your products either. People buy their way out of problems. And when you position your product that way, you attract better clients. That’s what makes prospects pull out their credit card. For example, a fitness coach for men could say “we will work out three times a week using exercises XYZ .” Not very productive. He could also say, “You’ll have bigger biceps, larger chest, and look great with or without a shirt on.” That’s better, but still doesn’t address the client’s problem. A dialed-in message would be, “You work in tech so don’t have a lot of time to work out. You hate counting calories. You’ve wasted time in the gym with nothing to show for it. In my program….” and then tackle these problems with the right solutions. These two principles will dramatically increase your chances of success. ## How to create content with AI correctly When I write my clients’ ads, I let AI write the first draft. Then I edit. But the prompt must be built in a certain way. I treat AI as a junior copywriter and teach him everything a junior would need to know. I start with the general philosophy, then give him specific rules, attributes, and examples to lean on. I guide him step-by-step. Here’s how you write a hook—and all the five types that works best. Here’s how you write a body copy—and what to focus on to make the prospect click. Same thing with introducing the offer, followed by a call to action. The key is specificity and a wide range of examples. My ad library includes dozens of ads I like. These ads fit my core advertising principles and what I know works. I don’t expect AI to write the perfect ad, and definitely not on the first try. A human touch—that’s what is going to make it great. Write prompts that fit your business. Don’t copy-paste from other people. ## Conclusion I think the AI fog is getting clearer, and we now understand its capabilities better. While your favourite AI can put sentences one after the other logically, the end result typically doesn’t resonate—and lacks emotion. AI should be used as a tool, not as a complete out of the box solution.